How can organizations leverage sustainability to achieve impact?
One leading FMCG client was facing slowing growth in a fast-growing segment. Despite a history of success and innovation, the fast pace of market change and emerging consumer trends suggested the need to rethink the enablers for continued growth, while building new engines for the future and reimagining their role in shaping the industry.
Following an initial phase of listening to the organization, the leadership team identified two sets of critical topics across two time-horizons. The first horizon concentrated on areas for strengthening the foundation to accelerate immediate growth. That involved a reflection on differentiated business models, the role of fast-developing economies, digital beyond a sales channel and the asset utilization model.
Sustainability as a lever for innovation, market access and impact
Our client’s initiative on “Redefining sustainability as a source of growth and impact” addressed the fundamental issue of how to move from a siloed to a sustainability-centric approach to strategy as a lens for innovation, for creating new markets and for impact. In their meetings with sustainability leaders, additional questions emerged:
Consequently, the team identified archetypes of viable strategies, which triggered a deeper understanding of the tensions and trade-offs involved in the sustainability journey. It also empowered them in identifying and making aligned choices to bring sustainability to the core of the business by integrating it into the strategic leadership agenda.