To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.
This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.
But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.
Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.
You leave the program with several strategic plans ready to test in your organization and in the marketplace.
Understand how to launch multi-sided platforms and digital ecosystems
Develop your Internet-of-Things strategy to connect with other platforms
Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence
Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants
You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
By now many firms have understood the importance of digital transformation but few have managed to develop a full-fledged digital strategy.
Program Director
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