To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.
This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.
But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.
Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.
You leave the program with several strategic plans ready to test in your organization and in the marketplace.
Understand how to launch multi-sided platforms and digital ecosystems
Develop your Internet-of-Things strategy to connect with other platforms
Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence
Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants
IMD business school rankings
At the top of the charts
Our executive education programs are ranked highly by the world's most influential business publications.
