This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.

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Understand how to launch multi-sided platforms and digital ecosystems

Develop your Internet-of-Things strategy to connect with other platforms

Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

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You and your class

You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

4/10

MARKET INCUMBENTS WILL BE DISPLACED

3 yrs

TIME TO SIGNIFICANT DISRUPTION

44%

VIEW DISRUPTION AS EXISTENTIAL THREAT

<31%

COMPANIES ACTIVELY RESPONDING

GET THE LATEST BUSINESS INSIGHTS FOR THE DIGITAL AGE FROM IMD AND CISCO

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

GET THE LATEST BUSINESS INSIGHTS FOR THE DIGITAL AGE FROM IMD AND CISCO

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

By now many firms have understood the importance of digital transformation but few have managed to develop a full-fledged digital strategy.

Mikolaj Jan Piskorski

Program Director

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

Next start & fee

Program length: 2.5 days

2020

from

15

June

to

17

June

Lausanne

CHF 4,950

Apply

View all sessions

SPECIAL OFFER

Digital Strategy is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

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Build your digital journey with IMD

»Become a digital transformation expert in just 15 days of programs

»Check out our full program offering

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Driving business benefits from digital strategy

For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan. Here are your key program benefits:

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