Boost your digital strategy: fast!

To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.

This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.

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Understand how to launch multi-sided platforms and digital ecosystems

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Develop your Internet-of-Things strategy to connect with other platforms

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Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

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Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

Next start & fee
Program length: 2.5 days
2019
from
10
June
to
12
June

Lausanne

CHF 4,950

2019
from
21
Oct.
to
23
Oct.

Lausanne

CHF 4,950

SPECIAL OFFER

Digital Strategy is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

More Digital Transformation Programs @IMD
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Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

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Digital Execution (DE)
Bringing digital strategy to life

Experiment with the latest techniques used by agile companies and discover the most effective ways to carry out digital transformation capably and quickly across your organization.

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