Explore new digital marketing concepts within a real-life context

Five days at IMD

During your time on campus, you discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

Program framework

Digital marketing strategies_structure

Program themes

  • NEW: Understand customer-centricity in the digital age

  • NEW: Ensure marketing is bringing the customer value on their journey vs focusing on supplier value

  • NEW: Transform your offering, market access and purchase process to optimise the customer experience

  • Capture value from digital products and services

  • Measure digital marketing ROI

  • Understand customer-centricity in the digital age

  • Learn how to balance traditional and social media

  • Design an omnichannel experience

Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

Discover benefits


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