Digital marketing strategies: get closer to your customers!

Are you feeling overwhelmed by the explosion of digital platforms and channels? Are you unsure how to best navigate this new environment to engage even more successfully with your customers?

Are you wondering whether the old rules of marketing are dead or whether they still apply in the digital age?

Digital Marketing Strategies (DMS) helps you adapt the best tried-and-tested marketing concepts to today's disruptive environment, and discover which digital tools will enable you to thrive.

You'll leave with smart strategies to optimize your brand strategy both online AND offline.

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Let timeless marketing fundamentals guide your decision-making, online and offline

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Understand how digitalization changes customer decision-making and what this means for your brand

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Become familiar with emerging business models and new approaches to market strategy

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Master new technologies to connect with your customers

You and your class

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

DMS_KPI_senior management
Upper middle and senior management
Average age
Avg. years of experience

Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

Goutam Challagalla

Program Director

Next start & fee
Program length: 5 days


CHF 9,900


Digital Marketing Strategies is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

Other Digital Transformation Programs @IMD
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Leveraging digital innovations to transform your business

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Digital Strategy (DS)
Using digital transformation to boost your competitive advantage

For individuals and teams who are seeking in-depth guidance on how to develop and implement a digital strategy. Here are your key program benefits:

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