Master the foundations of digital marketing

Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing.

The program experience is specifically designed to:

  • Equip you with the latest insights and ground-breaking research in digital marketing
  • Enable you to turn your knowledge into action through practical assignments and immediate takeaways
  • Maximize your learning through a series of live webinars and real-time interaction with peers and expert faculty

Offered on demand, this online program enables you to learn at your own pace from anywhere in the world.

You will obtain an IMD certificate upon completion of this program.

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Discover how digital is transforming the marketing landscape

Discover how digital is transforming the marketing landscape

Understand how to unearth and leverage customer insights

Understand how to unearth and leverage customer insights

Grasp the key success factors to win in content marketing

Grasp the key success factors to win in content marketing

Explore new approaches to segmentation

Explore new approaches to segmentation

Learn how to purposefully leverage marketing data and AI 

Learn how to purposefully leverage marketing data and AI 

Get an innovative framework for achieving a quantum leap in value creation for your customers

Get an innovative framework for achieving a quantum leap in value creation
for your customers

Unique program features

The Digital Marketing Fundamentals program is specifically designed to provide you with a stimulating and meaningful learning experience, while offering you the flexibility of learning at your own time and pace. 

During the program, you will:

  • Access IMD’s world-class faculty expertise
  • Participate in a series of live webinars with Professor Challagalla and interact with global peers
  • Benefit from a flexible timeframe for completion (12 months)
  • Learn via engaging videos, reading materials and assignments
  • Start anytime and learn at your own time and pace
  • Gain IMD certification upon completion
Access IMD’s world-class faculty expertise
Access to IMD faculty expertise
Live webinars
Live webinars with faculty and global peers
Your own time and pace
Learning at your own time and pace
IMD certification
IMD certification upon completion
Learning journey overview
Learning journey - DMF
Participant profile

The Digital Marketing Fundamentals on-demand online program is designed for:

  • Non-marketing professionals eager to get the strategic foundations of digital marketing
  • Entry- to mid-level marketers willing to refresh their knowledge and skillset
  • Entrepreneurs and business owners looking for a high-level overview of digital marketing
Expert faculty

The program is designed by IMD Professor Goutam Challagalla, a leading expert and innovator in digital marketing, with 30 years of experience across B2B, B2C, and various industries. 

He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, FMCG, and professional services firms. Discover more about Professor Goutam Challagalla

The program is designed to equip you with foundational knowledge of digital marketing, as well as introduce you to an innovative framework for achieving a quantum leap in value creation for your customers.

Professor Goutam Challagalla

Program Director

Start date, duration and fee

Start date: You can start the program anytime. Enroll and start your learning journey immediately. 

Duration: You can complete the program at your own time and pace within a 12-month period. The program consists of 5 modules (4-6 hours' work per module) and a series of live webinars. 

Fee: CHF 950

 

Faculty publications
Webinar relive

“Kill the buzzwords, ride the wave of transient advantage and think beyond a single stakeholder,” advises Professor of Strategy and Marketing Goutam Challagalla.

Webinar relive

How all the old business clichés – from making your customers number one to loving their problems – are more true now than ever before.

Webinar relive

No company can do without agility in their long-term strategy. Yet how would you define agility in the business context? Or are you convinced it’s just a buzzword? 

Webinar relive

The economic crisis caused by COVID-19 isn’t the first time in recent history that such a downturn has occurred. Companies can apply lessons learned from the past to secure their future. 

Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

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