Mars PetCare is the most successful company in its sector in the world with an annual revenue stream of upwards of $15 billion. It has been meeting all of its short-term objectives.
The company wanted to build on its success and guarantee long-term growth for the future. In order to realize its vision, it had to accelerate, transform and drive its culture in the right direction.
A group of diverse executives were chosen from across departments, geographies, and seniorities to research over 30 long-term growth companies and determine Mars PetCare’s future agenda.
The program defined the transformation agenda to achieve long-term growth for the company. It gave new energy to Mars PetCare’s executives, removed silos and set a collective agenda.